Pink Ribbons Inc

Pink Ribbons Inc. by Léa Pool, National Film Board of Canada

This is a fascinating film about the hijacking of breast cancer as a cause by corporations. It also reminds me of the time I spent working for a sales company in Melbourne, paid by charities to get people to sign up to direct debits. The first four months’ payments went to the sales company and nowhere near the cause with which the charity was involved. I only lasted 15 minutes as a signer upper before realising pep talks and ringing bells if you made your target really weren’t my thing. Especially not at six in the morning.

3 thoughts on “Pink Ribbons Inc

  1. Other large corporations have a vested interest in breast cancer as well. General Electric sells upwards of $100 million annually in mammography machines; DuPont supplies much of the film used in those machines. These companies aggressively promote mammography screening of women in their 40s, despite the risk of its contributing to breast cancer in that age group. And while biotech giant Monsanto sponsors Breast Cancer Awareness Month’s high profile event, the Race for the Cure, it continues to profit from the production of many known carcinogens.

  2. I really want to see this Kate! The whole pink ribbon thing infuriates me – folk just don’t get what meaningless bollocks it is. It incenses me that people think they are doing something worthy just by posting a stupid pink ribbon on Facebook!!

    • I agree. I think it’s great that people want to help raise funds and awareness for any condition, but they need to know where the money is going. Also, the way breast cancer is prettified pisses me off. Tumours are disgusting and surgery is horrific. It’s disappointing that the campaigns don’t show real breasts, but given than breasts being used to breastfeed are apparently too offensive to be seen, it’s not surprising. If you go to the National Film Board of Canada website, you can download the film.

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