This is a fascinating film about the hijacking of breast cancer as a cause by corporations. It also reminds me of the time I spent working for a sales company in Melbourne, paid by charities to get people to sign up to direct debits. The first four months’ payments went to the sales company and nowhere near the cause with which the charity was involved. I only lasted 15 minutes as a signer upper before realising pep talks and ringing bells if you made your target really weren’t my thing. Especially not at six in the morning.